AdRespect Advertising Education Program | WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY - Print Ad Library: IBM Corp. - IBM

Company: IBM Corp.
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Brand: IBM
Ad Title: GLSEN Is Playing To Win
Business Category: Computers/Software/Tech
Media Outlets: Print
Country: United States
Region: North America, US Regional
Agency: IBM in-house
Year: 2003
Target: Gays
Ad Spotter: Sarah Siegel

This ad, which appeared in the GLSEN quarterly newsletter, is part of a "Play to Win" campaign running with several national gay organizations. This one features two young women with their fists triumphantly in the air.

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